Re: ColdFire tool recommendations?

I didn't know about the medium volume solution you had - I had only noticed
the low and high volume prices.  You've given a lot of useful information,
and a pretty solid justification for the "cheaper than anyone else" claims -
I'll keep it in mind when looking at networking in the future.


<[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> > But how do you come up with claims of being
> >significantly cheaper than anyone else?  You can get tools (gnu) and
> >software (ucLinux, ecos, rtems) for free.  You have to pay for
professional
> >support if you want more than newsgroups and email lists, but I doubt
that
> >the cost comes close to your price.
>
>
> 1)Low volume there is no question for $499  you get ready to use hardware
and software.
> No competition.
>
>
> 2)Medium volume our modules are $99.00 in quantities > 100 less for more
than 1000 pcs.
> At 1000 or less  pcs you would be hard pressed to actually
> design, build and test modules for less than $99 if you truely account for
> your production engineering costs, setup costs, material acquisition costs
etc...
>
>
> 3)Higher volumes ucLinux, ecos, rtems etc....
> Our site license is $24500 for
> 1)Known working hardware design.
> 1a)All hardware design materials.
> 1b)Design review by NetBurner of any changes you make.
> 1c)Assistance with production test and bring up code etc...
>
> 2)Windows hosted Tools are all built and integrated. Just install from CD.
>
>
> 3)Many ready to use examples. All examples are ready to build run and
modify right out of the box.
> 3a) See:http://www.netburner.com/demos/exampleprograms.htm
> 3b)Many additional module specific examples ready to run bottom of
> http://www.netburner.com/support/support.htm
>
>
> 4)Deployment tools are included:
> 4a)IPSETUP tool allows you/your customer to setup IPADDRESS etc in the
field with only an ethernet connection.
> 4b)Autoupdate tools allows you update the deployed code over the network.
> 4c)Working Visual C++ and or Linux/unix application source code allows you
to modify these tools for your own use.
>
> 5)Optional modules are done and ready to integrate with no effort.
Makefiles linker scripts etc are complete.
> 5a)SNMP
> 5b)SSL
> 5c)Flash file system.
> 5c) (Soon to be 802.11b Q1)
>
> Average senior embedded systems engineer = $100K/year
> Costs company about  $140 with benifits.
> This equals: 2.8K / working week.
>
> Fill in your own numbers:
> 1)Develop working hardware schematic. 2 Wks.
> 2)Have prototype hardware design built into PCB chase parts etc.. 1 Wk
> 3)Have boards built and assembled  $5K
> 4)Bring up boards  1Wk
> 5)Find and organize "Free Tools"  1Wk
> 6)Build free tool set 1Wk
> 7)Write and or modify board support package and port tools to your
platform. 1Wk
> 8)Develop device discovery, initial configuration setup, and in the field
code update and tools 2 Wk
> 9)Port Open SSL, CMU SNMP, webserver command parsers  etc... 1Wk
>
>
> ucLinux Code footprint is >1M for anything useful.
>
> Our SSL server with HTTPS, RTOS and 20K of Webcontent is about 130K
> Saving in flash cost $3.00 per board
>
> Total all of this 10Wks 28K + 5K setup and at 6K parts cost adder.
(assuming 2K units per first year)
>
> Your free license now costs 39K.
> I think my time numbers are reasonable, maybe even optimistic, but even if
I am off by 50% (5Wks not 10)
> then it is a break even.
>
> You will also have to keep and or retain the person that setup all of
these tools forever, or loos the ability
> to develop or modify you environment.
>
> We recently had some experience where a cosultant using our stuff was
competing against a consultant
> pushing uCLinux.
>
> The consultant using our stuff brought a working prototype to the
presentation.
> The uCLinux guy spent the whole presentation on"Linux is free, it won;t
cost you anything."
> The company choose the ucLinuix guy.  It is now 4 months later and they
have more than $40K spent on the
> uCLinux guru and still don't even have the basic hardware and development
environment running.
> Its a great deal for the uCLinux consultant because he has written himself
a permanant consulting gig, not so
> good for the company.
>
>
> Paul
>
> Works for NetBurner.
> [EMAIL PROTECTED]
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>
>