Re: 32-bit AVR

Ralph Mason wrote:
> 
> "Jim Granville" <[EMAIL PROTECTED]> wrote in message
> news:[EMAIL PROTECTED]
> > Ian McBride wrote:
> > >
> > > I have heard that Atmel has a 32-bit AVR-like architecture (not ARM) in
> > > development, near release.  Is this true?
> >
> >  Anything is possible, but this makes little commercial sense :
> >
> > - They have an ARM product line already, this would canabalise that..
> 
> ARM own's arm, so they pay a fee for each chip
> Customers can 'jump' ship to another ARM processor.
> AVR customers may be thinking of using an ARM (I know I am) and ATMEL
> doesn't have anything that looks good to me.  But something like a beefed up
> AVR and they may hang on to those customers.

 Correct, but those same customers then have to choose between 
'Green Silicon/Single Source' OR Proven family/Multisourced.

 Look at Motorola's MCORE phase-out as an example of just how hard 
even the biggest player finds hitting 'critical mass' on 
a new 32 bit core.

-jg