counterbranding game

Rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher


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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.

Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.

THE BIG QUESTION:

        Is it possible to take Phil Knight's billion-dollar
        marketing momentum and, in a quick judo-like move, slap
        him onto the mat with the power of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://www.blackspotsneaker.org
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buy [EMAIL PROTECTED]

sell [EMAIL PROTECTED]

invest in [EMAIL PROTECTED]

support [EMAIL PROTECTED]

join the [EMAIL PROTECTED]

        Make a straight donation... it's a worthy cause
        with the potential to set an historic precedent
        that could be repeated in other industries and
        usher in more grass roots version of capitalism
        in which megacorps do not control every area of
        our children's lives.

https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0

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Ramez bin Ahmad
The farmer for the smart rain is the bowl that receives truly.



And use biological weapons on ever other race
that can be threat. But I don?t have the right to even talk about it,
that I was raped and I have seen what I have seen, because if I or
anyone else does that and asks for justice then they are just being a
Nazi, racist and haters. You know I am not here to hate you, if I was I
would prefer to kill you all. You will not be killed but we will get
even with you and catch all the bad guys. Now we can only get justice by
standing up and facing you directly, no more being indirect, so you
better prepare yourself for the worst which is yet to come. 

Then others may ask why is the word Jews used here. Well the fact is
ordinary Jews take pride in the fact that they are the most powerful
people in the world and they can get from anyone what they want and the
way they want. What it means it they are not unhappy about all these
authrocities their other brothers have committed against humanity, it is
okay by them. And that is why you don?t hear a word from any of these
people about Jews doing all this to anyone at all. IT will always be
someone else who will be discussed. 

May God have mercy on us all, and may God give us all the ability to be
kind and just and may God give us all the ability to be very very stiff
and direct to get justice. wa?Salam Mohsin

What is an eye in the sky?

Assalam u?Alekum all :) 
Muslims were told in Ha